Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how powellbrewing.co.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with applicable UK and international data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, device type, operating system, and referring URL.
- Cookies: Identifiers stored on your device to remember preferences and track your activity.
- Usage Data: Pages visited, time spent on site, links clicked, and user interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analysing website performance and user behaviour through analytics.
- Tracking affiliate referrals to partner casinos and calculating commission structures.
- Improving website functionality, content, and user experience.
- Sending promotional communications (where you have opted in).
- Detecting and preventing fraud or abuse.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to measure site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos for commission purposes.
- Marketing Cookies: Support targeted advertising and retargeting campaigns.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly recommend reviewing their individual privacy policies before providing personal information or engaging in gambling activities. These third parties operate independently and may have different data protection standards.
Your Rights
Under UK and EU data protection law (including UK GDPR), you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
If you are a US resident, you may have additional rights under applicable privacy laws (such as CCPA). To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Email subscribers: Until unsubscribed, plus 30 days.
- Affiliate tracking data: Up to 24 months for commission verification.
- Analytics data: Aggregated data retained for 26 months; individual identifiers deleted sooner.
- Contact form submissions: Up to 2 years unless longer retention is legally required.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:
Email: privacy@powellbrewing.co.uk
Website: powellbrewing.co.uk
We will respond to data subject access requests and privacy inquiries within 30 days as required by law.